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The Callidon Group, a business consulting
firm, needed to hit the ground running. Their identity needed
to clearly distinguish them from the competition and leave them
poised for fast growth in a turbulent market; able to attract
fresh talent and big clients.
Our solution for the brand uses
a crisp, blended color palette and traditional
typography while keeping things fresh with
asymmetry and bold touches. The brand is
used across the business stationery,
announcements, presentation graphics
and web site.
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Identity |
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